adworks
is a student-run advertising agency at Arizona State University. Every semester, students are assigned to teams and tasked with solving real-world problems for real-world companies.
Check out my group’s work for Jeni’s Splendid Ice Cream and Duolingo below!
Jeni’s Splendid Ice Cream - Strategist
For this project, our objective was to get Gen Z and Gen Alpha out of the house and into Jeni’s stores. As a strategist, I conducted research through literature review and surveys, which gave direct insight into the habits and interests of our target audience. Following the research phase, I visualized the data and helped our media planners create content and construct a marketing approach based on my research. At the end of the semester, our team had the opportunity to present our research and marketing plan to representatives from Jeni’s.
Video Samples
Duolingo - young ones competition
For Duolingo, we worked under the Young Ones competition rather than working directly with their team. Our challenge was to “Get Gen Z and millennial learners to pick up learning with Duolingo by sending them unique ‘reminders’ they not only love but want to share with their friends.” For this project, I served as Lead Media Planner and worked with our strategy team to create the most effective campaign based on our research and target audience. Check out our proposal below!
