This section highlights my roles as Vice President of Marketing for the Hispanic Business Students Association, Marketing and Events Representative for Warner Music U, Strategist for Adworks, and Marketing Intern for Tempo and M3F Music Festival.
Marketing & Design
Designs
Content
Tempo Music Festival Promo
M3F Music Fest - Artemas Promo
M3F Music Fest - Mau P Promo
Warner Music U - Rosie Listening Party
Victoria Canal Behind The Concert Vlog
Warner Music U - Sweat Tour Content
Warner Music U - Favorite Spanish Song Mini Mic
Tempo Music Festival Promo
bRAT ZINE - cLASS PROJECT
Adworks
is a student-run advertising agency at Arizona State University. Every semester, students are assigned to teams and tasked with solving real-world problems for real-world companies. Check out my group’s work for Jeni’s Splendid Ice Cream and Duolingo below!
Jeni’s Splendid Ice Cream - Strategist
For this project, our objective was to get Gen Z and Gen Alpha out of the house and into Jeni’s stores. As a strategist, I conducted research through literature review and surveys, which gave direct insight into the habits and interests of our target audience. Following the research phase, I visualized the data and helped our media planners create content and construct a marketing approach based on my research. At the end of the semester, our team had the opportunity to present our research and marketing plan to representatives from Jeni’s.
Video Samples
Duolingo - young ones competition
For Duolingo, we worked under the Young Ones competition rather than working directly with the Duo team. Our challenge was to “Get Gen Z and millennial learners to pick up learning with Duolingo by sending them unique ‘reminders’ they not only love but want to share with their friends.” For this project, I served as Lead Media Planner and worked with our strategy team to create the most effective campaign based on our research and target audience. Check out our proposal below!
