Hispanic Business Students Association
Established in 1974, HBSA has played a pivotal role in amplifying the voices of Latinos and Hispanics on campus. We have launched key initiatives at ASU, including co-founding the ASU Hispanic Convocation and El Concilio, ASU’s Latin coalition. This organization is deeply committed to the personal and professional development of its members, community building, community service, and cultural awareness.
Check out my journey from General Member to President below!
Freshman Year
Freshman Year
Executive Assistant
As a Freshman, I quickly got involved in HBSA through committee work. Eager to take on the next step, I decided to run for the Executive Board. I was fortunate to have won my election and serve as Executive Assistant. Through this role, I:
Gained graphic design skills and distributed our weekly newsletter via Mailchimp to 1,000+ subscribers.
Oversaw all designs and orders for merchandise, including: polos, name tags, and tote bags.
Performed administrative work, including recording meeting minutes.
At the end of an eventful Freshman year, I attended our Annual Awards Banquet, where I received HBSA’s “Member of the Year” award, recognizing my involvement during the 2021-2022 academic year!
NEwsletter saMPLES:
Sophomore Year
Sophomore Year
Activities Director
As Activities Director, I hosted our bi-annual Distinguished Lecture Series (DLS) and served as fundraising chair for HBSA.
DLS, sponsored by the Salt River Project, is a formal luncheon in which a prestigious Latino is invited to share their success story with students, parents, alumni, and sponsors. Through this event, I gained first-hand experience in professional/corporate event planning and accomplished:
Securing our first-ever music industry speaker: Delia Orjuela, Head of Creative Música Mexicana for Warner Chappell Music and President of the Latin Songwriters Hall of Fame
Presenting an introductory speech for Mrs. Orjuela.
Coordinating event details such as venue booking, catering, digital/print materials, speaker accommodations, run of show, and guest management under a strict budget.
On the fundraising side, I hosted three fundraisers:
Pie-in-the-face Fundraiser: pay to pie an E-Board member.
HBSA Bingo Board: E-Board members post a bingo board to their Instagram story and cross off tiles based on how many donations they receive.
Winter Kermes: HBSA members cook traditional Hispanic food and sell it at a local neighborhood.
49th Banquet Co-chair
HBSA’s Annual Banquet is an awards ceremony where students, sponsors, family members, and alumni gather to recognize student achievement, graduating seniors, and member participation for the year. Between members, we have deemed this banquet “HBSA’s Quinceañera” to highlight the extravagant nature of the event!
As a co-chair, I worked alongside my fellow chairs and had the honor of working under the guidance of HBSA’s advisor of 40+ years, Dr. Loui Olivas. My involvement played a critical role in executing this 200-person professional banquet as I contributed to:
Raising $30,000 in sponsorships through pitching, consistent communication, and creating a top-tier sponsor experience.
Overseeing and leading a committee of 15 members.
Securing various event necessities, including the venue, catering, decorations, and entertainment.
Managed all administrative work, including seating charts, invitations, scripts, run of show, and more.
Emceeing the Spanish portion of the banquet program.
Working behind the scenes with advisors, alumni, college deans, and sponsors, gave me a deeper understanding of HBSA’s history and the impact that we continue to have at ASU. This experience led me to find my calling within the organization and inspired me to continue growing and giving back.
Junior Year
Junior Year
Vice president of marketing
When I was a Freshman, I was drawn to HBSA for two reasons: the professional experience and its Instagram — I am living proof that aesthetics matter! I always knew that I wanted to be V.P. of Marketing, and I made this a reality during my Junior year! In this role, I:
Oversaw all HBSA social accounts, including Instagram, LinkedIn, X, and TikTok — Grew our social following by 25% within four months.
Designed, edited, and published graphics, videos, and social copy — utilizing Canva, Lightroom, and CapCut.
Created HBSA’s “Mini Mic Series,” which resulted in the highest viewed Instagram reel (10,000 views).
Created the Alumni Takeover Series on Instagram Stories to create visibility of our alumni and their post-grad journeys.
Photographed and kept a file of all HBSA events for my term.
Although I gained technical skills, such as content planning, my biggest takeaway from this role is that social media is about community and connection. No matter what the post was, the most engagement and impact came from posts that were personable and told a story — something members could connect and interact with.
Vice president of operations
As Vice President of Operations, my primary responsibility was hosting our general meetings, which meant I was the first impression that members had of the club. Going into this position, I was nervous because this marked a shift in my HBSA journey. I had always looked up to the people in this role, and now, I was in their shoes. During my time as V.P. of Operations, I:
Coordinated and hosted seven professional meetings featuring guests like Deloitte, Warner Music U, and Arizona State Representative Marcelino Quiñonez.
Developed organizational documents, including task lists, PowerPoint presentations, event reports, and sponsorship packages.
Planned professional development events, including a site tour of Univision’s Phoenix office.
Organized HBSA’s first-ever professional retreat to Los Angeles, where 26 students got the opportunity to tour and network with employees of SoFi Stadium and the National Football League.
Served as the right-hand person to the President.
As Vice President of Operations, I was proud to set a new standard for the position by prioritizing innovation and a “sky is the limit” mentality!
50th banquet chair
During the entirety of my Junior year, I had the privilege of chairing HBSA’s 50th Anniversary Banquet, an event that brought together 400 attendees to recognize our 50-year legacy. As chair, I contributed to:
Mentoring our chair team, leveraging my previous experience to provide guidance and areas of improvement.
Leading a committee of 15 members in marketing, operations, awards, entertainment, and decorations.
Coordinating event details, including venue, catering, and guest experience, including gifts and activations.
Designing a newspaper feature for Prensa AZ Republic.
Assisting our advisor in raising $100,000+ in sponsorships.
Presenting the Spanish portion of our banquet program.
Despite the professional learning experience this role provided me, it is also an experience that is near and dear to my heart. Leading up to the celebration, my E-Board was invited to an alumni dinner, where I was deeply honored to speak about HBSA’s current achievements and our vision for the next 50 years. Four years ago, I couldn’t have imagined the profound role HBSA would play in my personal and professional journey. That dinner filled me with immense gratitude and pride, and it is a moment I will never forget.
Senior Year
Senior Year
President
After four years with HBSA, serving as President was a full-circle moment that allowed me to take a step back and help others bring their visions to life. As President, I:
Mentored 13 E-Board members, fostering leadership development, strategic execution, and innovation.
Served as liaison between advisors and business school, maintaining aligned goals and strong relations.
Represented the organization in all university and external affairs, strengthening visibility and reputation.
Facilitated bi-weekly E-Board meetings, including agenda creation and performance tracking.
Managed administrative tasks (grant submissions & digital records) to ensure organizational longevity.
To wrap up the end of my term and college career, I was thrilled to accept the W.P. Carey School of Business Organization of the Year award on behalf of HBSA!
