Warner music u
WHat did i do at warner music u?
Hosted monthly on-campus activations, increasing visibility of rising artists, including Knox, Alex Warren, & Rosé.
Created User-Generated Content, utilizing WMG audios to create organic growth & exposure.
Monitored rising artists and trends in Phoenix, providing insight on Gen Z and pop culture to record labels.
Served as liaison between labels & fans by attending shows, interacting with fans, & previewing projects to improve the fan experience.
Warner Music U is a college program under Warner Music Group, dedicated to increasing exposure of rising artists under WMG labels. This program is home to over 20 college representatives from various universities and backgrounds. At WMU, our philosophy is to grow young artists through social media and events.
eVENTS
Featuring photo props, video/board games, snacks, and a gaming gift card raffle.
Content
Rosie listening party (wmu x crafti boba)
Featuring themed boba drinks, custom photo cards, tote bag painting, photo booth, and album giveaway.
wmu x hbsa: games we play listening/gaming party
Warner Music U - Day in the Life
Sweat Tour Content
Victoria Canal Behind The Concert Vlog
Favorite Spanish Song Mini Mic
Rosie Listening Party
Concerts & extras!
Warner Music U - Semester Recap
