Warner music u
WHat did i do at warner music u?
Hosted monthly on-campus events, increasing visibility of rising artists including Knox, Alex Warren, & Nessa Barrett.
Developed and pitched event concepts to higher ups including budgets, marketing, programming, and KPI plans.
Created User-Generated Content, growing my personal TikTok likes by 300% between 2023 and 2024.
Served as liaison between record labels and fans by capturing content, evaluating live shows, and interacting with fans to report on potential areas of improvement.
Monitored rising artists and trends in Phoenix, providing insight on Gen Z and pop culture to record labels.
Assisted TikTok: In The Mix team with Gen Z marketing through activations and social media creation.
Warner Music U is a college program under Warner Music Group, dedicated to increasing exposure of rising artists under WMG labels. This program is home to 20+ college representatives who come from varying universities and backgrounds. At WMU, our philosophy is: young people building up young artists, and we accomplish this through social media and events.
eVENTS
Featuring photo props, video/board games, snacks, and a gaming gift card raffle.
Alex warren album promo tabling event
Featuring a camera giveaway, goodie bags with music lyrics and candy, themed white board activity, and WMU merch.
Content
Rosie listening party (wmu x crafti boba)
Featuring themed boba drinks, custom photo cards, tote bag painting, photo booth, and album giveaway.
wmu x hbsa: games we play listening/gaming party
Warner Music U - Day in the Life
Sweat Tour Content
Victoria Canal Behind The Concert Vlog
Favorite Spanish Song Mini Mic
Rosie Listening Party
Concerts & extras!
Warner Music U - Semester Recap
